3 thoughts on “What are the help of psychological pricing law for jewelry sales in future pricing decisions to make some suggestions to the company?”
Nora
Each product can meet the needs of consumers in one aspect, and its value has a lot to do with consumers' psychological feelings. This provides the basis for the use of psychological pricing strategies, so that enterprises can use consumer psychological factors during pricing, consciously set the product price higher or lower to meet consumer physiological and psychological, material, and material, material, and material, material, and material, and material, material, and material, and material, material, and material, Many aspects of spiritual needs, through consumers' preferences or loyalty to corporate products, expand market sales and gain the maximum benefits. Form the form of price strategy. Tail pricing, also known as zero -head pricing or lack of rated pricing, is to set a non -integer price at the end of the product. Most consumers are willing to accept the price when they buy products, especially when buying general daily consumer goods. Such as 0.99 yuan, 9.98 yuan, etc. Consumers will think that this price is accurately calculated, and purchase will not suffer, which will generate trust. At the same time, although the price is only a few cents or a few corners of the integer, it gives people a low -digit feeling, which is in line with the psychological desire of consumers to seek low. This strategy is usually suitable for basic daily necessities. The integer pricing is exactly the opposite of the tail pricing. The company intends to set the price of the product as an integer to show that the product has a certain quality. Odology is mostly used for more expensive durable products or gifts, and products that consumers do not know much. For high -end products with expensive prices, customers attach more importance to quality. The feeling of "one point price and one point" is conducive to sales. Property pricing means that consumers' "cheap and good goods, high -quality and high -quality" psychology, it has a high price for products that enjoy a certain reputation in the minds of consumers and have high reputation. Many high -level brand -name products and scarce products, such as luxury cars, high -end watches, brand -name fashion, celebrities and paintings, jewelry antiques, etc., enjoying a high reputation value in the minds of consumers. Those who buy these products are often not the price of the product, but the most concerned about whether the product can show its identity and status. The higher the price, the greater the level of psychological satisfaction.
Each product can meet the needs of consumers in one aspect, and its value has a lot to do with consumers' psychological feelings. This provides the basis for the use of psychological pricing strategies, so that enterprises can use consumer psychological factors during pricing, consciously set the product price higher or lower to meet consumer physiological and psychological, material, and material, material, and material, material, and material, and material, material, and material, and material, material, and material, Many aspects of spiritual needs, through consumers' preferences or loyalty to corporate products, expand market sales and gain the maximum benefits. Form the form of price strategy. Tail pricing, also known as zero -head pricing or lack of rated pricing, is to set a non -integer price at the end of the product. Most consumers are willing to accept the price when they buy products, especially when buying general daily consumer goods. Such as 0.99 yuan, 9.98 yuan, etc. Consumers will think that this price is accurately calculated, and purchase will not suffer, which will generate trust. At the same time, although the price is only a few cents or a few corners of the integer, it gives people a low -digit feeling, which is in line with the psychological desire of consumers to seek low. This strategy is usually suitable for basic daily necessities. The integer pricing is exactly the opposite of the tail pricing. The company intends to set the price of the product as an integer to show that the product has a certain quality. Odology is mostly used for more expensive durable products or gifts, and products that consumers do not know much. For high -end products with expensive prices, customers attach more importance to quality. The feeling of "one point price and one point" is conducive to sales. Property pricing means that consumers' "cheap and good goods, high -quality and high -quality" psychology, it has a high price for products that enjoy a certain reputation in the minds of consumers and have high reputation. Many high -level brand -name products and scarce products, such as luxury cars, high -end watches, brand -name fashion, celebrities and paintings, jewelry antiques, etc., enjoying a high reputation value in the minds of consumers. Those who buy these products are often not the price of the product, but the most concerned about whether the product can show its identity and status. The higher the price, the greater the level of psychological satisfaction.
Solution for you tomorrow, there is no time today
You can go to psychology and ask